Insight: Sales Program
Business Need
The company needed to evolve its sales approach to move beyond discount-driven closing tactics and repetitive competitor comparisons. Sales performance analysis showed that associates were often focusing on features and pricing rather than uncovering customer needs and clearly communicating value.
The business required a training program that would reframe the sales conversation, strengthen consultative selling skills, and help associates position solutions more effectively while protecting margin and building stronger customer relationships.
My Role
- Co-authored and designed a two-day sales training program focused on consultative selling skills
- Developed the instructional strategy, learner journey, and visual design of the experience
- Partnered with business stakeholders to translate sales concepts into practical, activity-based learning
- Created facilitator presentations, participant journals, exercises, and supporting job aids
- Designed tools and learning activities that reinforced behavior change and real-world application
Tools
Adobe InDesign, Adobe Illustrator, Microsoft PowerPoint