- Actors and interview talent
- Camera operation
- Lighting setup
- Audio recording
- Video production
- Production planning
Fraud & Identity Theft Awareness
Empower | Creative Direction, Program Management, Learning Strategy, Video Production | 2025
Fraud & Identity Theft Awareness
Empower | Creative Direction, Program Management, Learning Strategy, Video Production | 2025
The Snapshot
The Challenge
Compliance training is often viewed as mandatory, forgettable, and disconnected from real life. The goal was to transform fraud and identity theft awareness from a traditional policy-driven course into an experience that felt relevant, engaging, and memorable.
The Big Idea
Real moments create real learning. Traditional fraud training often focuses on policies and prevention. We took a different approach by putting the fraudster at the center of the story, using documentary-style storytelling to reveal how scams unfold, why people fall for them, and the real-world consequences that follow. The result was a more human, engaging, and memorable learning experience.
The Team
Compliance Program Manager • Instructional Designers • Multimedia Developers • Compliance Stakeholders • Legal Review Team • Subject Matter Experts • Executive Sponsors
Strategy & Execution
Story Driven Learning
Shifted the learning approach from policy-first instruction to narrative-based storytelling using realistic scenarios and decision points.
Creative Direction
Guided scripts, interviews, production planning, and visual storytelling to create a documentary-style experience.
Learning Experience
Combined cinematic video, scenario-based learning, and reflection moments to improve retention and relevance.
Results & Impact
Award Recognition
Brandon Hall Excellence Award recipient for innovation and effectiveness in enterprise learning.
Audience Reach
Delivered to more than 14,000 employees across the organization.
Lasting Impact
Demonstrated how story-driven creative approaches can transform compliance training and improve learner engagement.
Team Credits
Creative Direction, Program Leadership & Learning Strategy: Daisy Flynn
Compliance Stakeholders • HR Talent Development • Legal Review Team • Instructional Design Team • Multimedia Development Team • Subject Matter Experts
Tools & Production
Production
Post Production
Learning & Analytics